At the beginning of the third year of President Gabriel Boric’s mandate This Monday, March 11, the Ministry of the General Secretariat of Government (Segegob) unveiled a new institutional image for the second half of his term.
The Executive’s slogan for this stage will be «Chile advances with you»And it will be accompanied by a tricolor trainin order to associate the next two years «with the concepts of progress, concreteness and the people at the center«said the portfolio in a statement.
The Ministry of Communications (Secom) conceptualized and designed this new image, which «will be reflected in all the public communication instruments of this administration,» the letter adds.
Regarding the inclusion of the tricolor train, Segegob highlights that «the allusion to this means is not coincidental: Trains for Chile was one of the first public policies announced by President Gabriel Boric and also represents firm and concrete progress along the rails that lead us to a better country.»
«Today the President will travel to the Maule Region on the fastest train in South America recently launched,» the statement said.
#ChileAvanzaContigo 🇨🇱 pic.twitter.com/Hwb837licj
— Spokesperson for the Government of Chile (@voceriagobierno) March 11, 2024
The minister Government spokesperson, Camila Vallejoreflected that «the train, as an image, connects us with our history and, at the same time, with the future. It is also present and progress. Chile is like a big train and we have to take care of the trainsmodernize them, open new routes for them and make everyone get on it.
«This train is going in a clear direction and at full speedand, as the new motto says, with you, with all of Chile, with a State that is more present with its people and stronger to confront crime,» the Secretary of State concluded.
All the elements that make up this new institutional image are available at kitdigital.gob.cl.